Benefits of Facebook Advertisement

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February 18, 2019. by
Facebook phone screen


A lot of people spend a lot of time on Facebook.

80% of all Internet users use Facebook.

Facebook has over 1.85 billion users.

65% of adults over the age of 65 use Facebook.

Most users check their Facebook page multiple times per day.

A lot of people
Facebook ads can target a specific audience.

Facebook ads allow you to reach your perfect audience.

You can target your potential customers by age, interests, behaviour, and location.

When you know your customers, Facebook ads creates engagement with them.

Facebook ads are cheap and you can set your own daily budget.

Facebook ads is one of the cheapest forms of advertising.

Radio, TV, billboard and other type of media ads are more expensive and less effective.

With Facebook ads you setup your own daily budget.

$20/week can reach up to 1000 people of your target audience.

Facebook ads are fastest and most effective way to surpass your ROI.

Facebook users by country
Facebook ads provide a fast delivery service.

Facebook ads will begin to do their magic after the first 24 hours.

You can start reaching thousands of people in your second day of advertisement.

There is no faster way than Facebook ads to drive traffic and conversion.

Facebook ads increase brand awareness.

Facebook ads allows you to build your brand awareness.

With Facebook ads you can make people be aware of your offer.

``Warm customers`` are more likely to purchase your products.

Facebook ads suggests your customers to take a decision.

Facebook Analytics
Facebook ads increase website traffic.

Facebook ads will boost your website traffic.

A good website campaign can target your perfect audience.

You can increase website traffic with the precise audience and in a cost-effective way.

Facebook ads provide more benefits than other sources of advertisement.

Facebook ads increase revenue, sales, and leads.

Facebook ads increase revenue, sales, and lead with an average CPM of $7.29.

In comparison, TV commercials have an average CPM of $35.

To increase sales through Facebook ads takes time and experience.

To see a ROI, you need a professional or an advertising agency.

Professional social media advertising could cost you around $800-$1500/month.

It is more cost-effective to contract a professional than to hire an employee.

Facebook metrics
Facebook ads are measurable.

There is no guessing. The results are measurable and numbers speak by themselves.

You will see all the data: number of impressions, clicks, conversions, visitors, etc.

To track all data and conversions, Facebook Pixel must be installed on your website..

Facebook ads increase customer attribution.

Attribution is the number of times your audience sees your brand.

The more times visitors interact with your brand, the more likely they will convert.

You can track how users engage with your site: visits, bounce rate, conversions, etc.

The goal of attribution is to produce more revenue by spending more effectively.

Facebook ads CPA is lower.

Cost Per Acquisition = Cost Per Action = Pay Per Acquisition = Cost Per Conversion.

Facebook ads will likely decrease your CPA because it is very affordable.

Our advice: you should cut out other more expensive advertising campaign channels!.

Facebook ads are good for off-line sales too!.

Most clients running Facebook ads see higher in-store traffic.

Customers will see your Facebook ads, visit your website, and then your location.

Facebook can measure offline conversions tracking transactions in your locations.

Chez Michele Shop
Facebook ads engage website visitors.

Engagement is designed to get more people to see and engage with your site.

Facebook ads can boost your posts, promote your page, get offers, or attend events.

In the social network’s growing world, Facebook is one-step ahead.

What type of interactions you should consider for the measurement of engagement?.

Facebook ads are fantastic for retargeting.

Have you ever been looking for a product on the web, which you didn’t buy and several days later you saw a Facebook ad suggesting the product that you previously were looking for?.

This tactic is called Retargeting and allows to advertise to recent website visitors.

When someone visits your website, but does not purchase anything, you can retarget them with Facebook ads.

The average CTR for ads is 0.07%, while for retargeting is 0.7%.

Retargeting is a huge benefit and can dramatically boost your conversions.

Visitors retargeted with display ads are 70% more likely to convert on your website.

retargeting process
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Facebook ads bring repeated business.

Facebook ads drive repeated business from warm customers.

Audience insights allows you to import your customer emails into your ad campaigns.

This way you advertise directly to the audience that is most likely to buy from you.

Treating repeat customers differently from others helps reduce Facebook ad spend.

Facebook ads build engagement with your target audience.

All the Facebook likes, comments, and interactions on your ads creates engagement.

Engagement provides a stronger connection with your audience.

The more engagement, the stronger the connection.

The more connection to your business, the more conversions.

Social media investment will dramatically increase your engagement.

Facebook ads increase word-of-mouth and referrals.

Facebook advertising social aspect makes it better than any other forms of advertising.

Facebook advertisements can go viral.

If your ads are reaching the right people, they will likely share it with a friend.

Word-of-mouth and referrals spreading will be a significant benefit to your business.

Facebook ads help you build your golden email list.

An email list of your customers is pure gold. Remember this phrase!.

Facebook ads can explode your email marketing efforts.

Facebook’s “lead ad” forms capture email contacts.

You can also redirect traffic to your website to build your email list.

Email List
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Facebook ads can drive traffic to your blog.

Any webpage needs traffic and a blog is no different than other pages.

Facebook ads can expose your blog to a lot of people and generate instant traffic.

By advertising your blog, you gain trust and credibility with your audience.

Blogs help to build connections with your audience.

Facebook ads increase SEO rankings.

Search engines (Google, Yahoo, Bing, etc) rely on social activity to rank websites.

Social activity depends on your social media exposure and content.

Social activity includes shares, likes, and comments on your posts.

Social activity will indirectly influence your SEO rankings.

Facebook ads work in real-time.

Isn’t it wonderful?. You can work in your campaign in real-time.

You can make adjustments to any campaign in real time to fine-tune effectivity.

Radio ads, TV ads, or print media, take time to adjust when you do not see results.

In these legacy channels, you have no other option than to take the loss.

Facebook ads allow you make immediate adjustments to have greater conversions.

Probably your competition is already using Facebook ads.

Most of your competitors are already using Facebook ads to grow their business.

Maybe you feel that you are getting behind and you do not understand why.

Today the use online advertising is a must.

People spend a lot of time on social media. You need to go where your customers are.

Check mate
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Facebook ads allow competition with larger businesses.

No kidding!. Facebook ads can help you fight with larger corporations.

Big corporations used to drive up sky-high the cost of advertising.

With Facebook ads, everything is different: it is just you and your audience.

You can expect that relevant and well done Facebook ads will perform beautifully.

Facebook ads are mobile friendly.

In 2018, 52.2 % of all website traffic worldwide was generated through mobile phones.

57% of all U.S. online traffic now comes from smartphones and tablets.

Over 84% of Facebook traffic use cellular devices.

Facebook is one of the largest mobile applications.

Consumers now spend more than 5 hours/day on their smartphones.

Facebook ads are more effective than organic SEO.

The time of organic Facebook marketing and SEO is almost gone.

To be successful, you must use Facebook ads or other digital marketing channel.

Facebook ads allows you to build followers, leads, conversions, and traffic.

Facebook ads are a must to adapt a business social media strategy.

Facebook ads allow you to set your own budget.

Facebook ads are affordable and you decide on your own daily budget.

You can set the number of days, months or years that your ads will run.

You need time and experience to figure out the perfect spending strategy.

Over spending on a bad campaign will waste your money.

A Facebook advertising expert can help you gain savings, time and sales.

Wallet in the pants back pocket
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Facebook ads are a cost-effective investment.

Facebook ads benefits are huge: you can multiply your business growth.

It is the most affordable form of advertising and the most effective reaching your target audience.

You can reach to your previous customers, website visitors, and select your audience by demographics, location, age, gender, etc.

Facebook ads increase connections with your audience, create awareness, and provide conversions.


Facebook Ads have many benefits for businesses.

Facebook has millions of users and they spend a lot of time using it.

You can target a specific audience and you can get immediate results in real time.

They have a high Return Of Investment, low Cost Per Acquisition.

They increase brand awareness, traffic, conversions, customer attribution and offline sales.

It is cost effective, affordable and you can set your own daily budget.

They increase word-of-mouth, referrals and website rankings.

They create visitor's engagement and bring repeated business..

And one of the most important things: all the results are measurable!.

They allow to compete with your direct competitors and with larger corporations.

They allow retargeting and email marketing campaigns.

If you are not familiar with Facebook ads we will highly recommend to contract with a professional to do Facebook advertising campaigns. It is time for your business to start being more effective capturing clients. 

Web Locomotion can help you with Facebook advertisement. Do not hesitate to contact us to discuss your advertising needs.

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