Description
A one page ecommerce website is like the one page website but it has also ecommerce capabilities. One page ecommerce has all the content within the same long-scrolling landing webpage. The main menu navigation takes you to the different sections of the single page. It is like a long digital manuscript. This single page ecommerce website does not have additional pages (Products, Services, About, etc) because all the content sits within the homepage.
Even it is one single page, there are some extra pages that are required for legal purposes: the Terms and Conditions and the Privacy Policy pages. Other pages are needed for errors, like the 404 Page Not Found. Normally these pages are available in the footer menu.
It is important for one page ecommerce website to have crucial information reflected, at least, in the terms and conditions page. This important information is to explain the visitors how your orders shipping, returns, exchanges and cancellations work.
The beauty of one page ecommerce website is that you can sell one single product in a very straight way. Visitors can make quick decisions because they do not get overwhelmed with information. This simplicity attracts people and it is easier to insert calls to action to induce the visitors to make a decision.
Usually these type of sites encourage visitors to take an action. The one page landing ecommerce has one main objective: conversions. It can be either to buy the product, download a digital product, sign up for a service, or join a subscription.
Other examples
