Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.
Digital marketing is the process of promoting a business, a brand, a product or a service over the internet. Digital marketing uses different tools to drive traffic, leads, and conversions to a specific website.
There are different types of digital marketing strategies, but these four are the most common:
→ Content marketing
→ Email marketing
→ SEO marketing
→ Paid advertisement
THE CONTENT MARKETING APPROACH
The content marketing approach focus on the content creation and distribution. Valuable, relevant and consistent content attracts and retains audiences. These warm audiences have a high percentage of conversions into sales, which increases the profit of the business.
On Internet, content is the king. Content marketing was the most efficient strategy of the past, it is the most abundant in the present and it will continue the growing trends in the future. Content marketing has prove to be successful over and over again.
- → Content marketing is an industry worth $313 billion in 2019
- → Content marketing is used by 91% of the businesses as an essential tactic.
- → Businesses with a blog and with consistent content development get 126% more leads than competitors without a blog.
- → On average, a blog that frequently publishes content, gets 4 times more indexed pages on Google.
Content marketing is distributed with techniques like S.E.O (Search Engine Optimization). SEO helps to acquire prime spots on search engine results pages (SERPs), so people can find you when typing specific keywords. People might be looking for a topic of interest or they might need some help with a specific subject.
THE EMAIL MARKETING APPROACH
Email marketing is highly effective. Effective marketing emails convert prospects into customers. An email marketing funnel can acquire leads and generate sales continuously. But email marketing is not about unsolicited email. Spam is a really really bad idea.
Email marketing is one the best ways to make sales online. An email list fulfilled with people that have opt-in to receive notifications is pure gold. The numbers are whopping: 91% of consumers check their email on a daily basis. After you build your email list, you own it.
Email has a great conversion power. Customers that buy products through email spend 138% more than those who do not receive email offers. Email has an average ROI of $38 for each $1 spent. Wow!
THE PAID ADVERTISEMENT APPROACH
Social media exposure will increase traffic for your business, create loyal customers, and generate leads and sales. Facebook is the platform of choice to do marketing for a number of reasons. Facebook ads are cheaper than ever to build your brand, to generate traffic or to induce conversions.
People do not realize of the power of advertising on Facebook until they try it. Facebook ads will definitely help your business to succeed.
People spend a lot of time using Facebook and Facebook is the king of the social media platforms. Your business needs urgently a Facebook page, like the 40 million other businesses that already have one. You must reach where your customers are and Facebook is where they hang out. As an average, people spend almost 2 hours everyday on social media.
Facebook has over 1.5 billion users login in every month and 1/3 of them log in through a mobile phone. With the right audience selection, your ads can be very profitable. And the good news is that you do not need a big budget. As an average, an advertisement that could cost you $50 could expose your services or products to 7,500 people. And you can scale your budget, up or down, as needed.
Facebook ads will boost the reach of your business. People will be able to share your ads with each other and engagement is what could create a domino effect. Your ads can target customers by location, demographics, age, gender, interests, and behavior.
You can also start retargeting, which is an amazing powerful tool. Retargeting shows ads to people that visited your website, bought a product, register in your site or sign up for your newsletter. These are called “warm” customers and, statistically speaking, they are more likely to convert in your website. Retargeting boost engagement by three times and conversions by two times, compared with other techniques.
You definitely should give Facebook ads a try. Facebook ads are affordable and effective.
- WordPress Pixel Installation
- Google Analytics Installation
- Facebook Ads Creation
- 1 Campaign
- 2 Ads
- Audience Selection
- Audience Layering
- Campaign Management
- 1 Month Duration
- Daily Budget Not Included
- Facebook Pixel Analysis
- Google Analytics Scrutiny
- 1 Monthly Report